Knowledge Networks / SRI Announces Study

NEW YORK, January 23 /PRNewswire/ - New York City based Ambassador Yellow Pages, founded in 1999, is number two in all New York City marketplaces except one, according to Knowledge Networks / SRI, a company dedicated to media audience measurement, with over 20 years experience in tracking nationwide yellow page usage.

“This is huge,” said Kathy Hipple, Ambassador’s CEO. “We’re a relative upstart in the marketplace, coming up against entrenched giants. Capturing market share so quickly speaks to our business model. Serving the needs of our advertisers and communities is goal one and it’s working.”

The results of the study are compelling. Certified Marketing Representatives advise national advertisers to acquire ad space in the number one and two yellow pages in each market. Ambassador Yellow Pages has been crowned number two in the Manhattan marketplace making it a must buy book for an endless array of advertisers.

The study by Knowledge Networks / SRI bodes particularly well for Ambassador, owing to the way the market analysis was performed. Data was compiled by sampling a group of residents in each of the New York City markets via telephone questionnaire. The questionnaire requested the number of yellow page books in a household. These books could be 20 years old and still count in the study.

“Ambassador Yellow Pages is in business for seven years. Our competition has been out there working this marketplace for decades. The fact that 20 year old books could be counted in the study goes to show that even with that advantage, we are besting the competition in a significant way. Based on this study it is clear that we are in the running to become the number one yellow pages in New York City,” said Hipple.

The study’s important for national and local advertisers alike. National advertisers must buy the number one and two books in a marketplace to achieve appropriate penetration. Local advertisers benefit, since strong national advertiser participation gives their own advertising efforts added credibility.

“We thank our communities for putting us at the top of the yellow pages mountain in New York City. Ambassador’s mission of serving them is generating big rewards for our advertisers.”

SOURCE: Ambassador Publications, LLC.
Web Site: http://www.AmbassadorYellowPages.com

For More Information Contact:

Ara E. Chekmayan
Tactical Public Relations
+1-212-794-8757 ara@tacticalpr.com