Monday February 7, 9:02 am ET

NEW YORK, Feb. 7 /PRNewswire/ - Ambassador Yellow Pages, the fastest growing directory publisher in NYC, is introducing its "Local Clicks" Program: a guaranteed search-engine traffic package designed for small business.

Ambassador’s solution allows print advertisers to receive targeted leads from search engines - including Yahoo!, Google, Lycos, AOL and Ask Jeeves -- without mastering the complicated Pay Per Click process, according to CEO Kathy Hipple.

Ambassador’s Products also include Print Yellow Pages and Directory properties such as Yahoo! Yellow Pages and Switchboard.com. Tracking code and metered numbers will be used to verify response -- something Ambassador has focused on since entering the NYC market.

The research Ambassador conducted over the last year indicates that local businesses receive both phone calls as well as click-through’s from their online marketing efforts. Ambassador measured click-thru rates and phone calls originating from advertisers’ internet yellow pages (IYP) programs and found phone calls account for as much as 15% of the response.

"We’re in the business of generating qualified leads for local businesses, and measuring print response via metered lines is something we’ve done for years," said Rich Hargrave, Vice President of Internet Sales. "Click-thru measurement is now just as important - as we can deliver these leads from multiple sources, both print and online. Simply put: leads come in two forms - clicks and calls."

Software and traffic fulfillment is being managed through Florida-based Click Forward, a national leader in online advertising management.

In addition to competitive print and online advertising options, Ambassador offers metered tracking lines through Standard Call and Who’s Calling, and tracking code through IndexTools.com.

"It’s about accountability," notes Hargrave. "The Yellow Pages is the most accountable medium in the history of advertising -- and it’s now been joined by local Internet search ... our Advertisers benefit from both."

About Ambassador:

Ambassador Yellow Pages (http://www.AmbassadorYellowPages.com), founded in 1999, is the fastest growing yellow pages company in New York City. Started by successful media and business executives, the Company’s mission was, and remains: to publish the finest directories in the nation, offering businesses a cost-effective alternative to the utility phone directories through timely distribution and strategic partnerships. Ambassador is committed to offering its advertisers the best opportunities in the marketplace, in both print and online.

About Click Forward:

Click Forward (http://www.clickforward.com) is an interactive marketing & custom software application company. Click Forward builds applications optimizing business processes across a variety of industries - with a specialty in local online marketing and advertising automation solutions for publishers, agencies and dealer networks. For the second year in a row, the Yellow Pages Industry Management Association has awarded Click Forward’s clients top honors for its electronic product innovations.

For More Information Contact:

Ara E. Chekmayan
Tactical Public Relations
+1-212-794-8757 ara@tacticalpr.com